How retailers are hiring for the holidays in 2022


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The backdrop of this holiday season looks quite different than last year’s.

While many consumers have adopted a sense of pre-pandemic normalcy with in-store shopping, inflation has largely hampered the industry’s success in 2022 so far.

Some reports expect that holiday sales growth will slow this year compared to last, with Deloitte estimating growth between 4% and 6% in 2022 compared to an increase of 15.1% during last year’s period. Meanwhile, Mastercard’s latest estimates expect US growth at 7.1%, but noted that inflation will play a role in consumer expectations for discounts.

“This holiday season, consumers may find themselves looking for ways to navigate the inflationary environment – ​​from searching for deals to making trade-offs that allow for extra room in their gift-giving budgets,” Michelle Meyer, US chief economist at the Mastercard Economics Institute, said in a statement.

Retailers seem to be listening to that need, with both Amazon and Target launching early holiday deals beginning in October. Brands are also looking for new partnerships to entice buyers this season, with Target signing an exclusive multiyear deal with toy company FAO Schwarz and Macy’s getting a limited-edition holiday release from Kylie Cosmetics.

With this unique economic environment, some retailers are hiring more than others in preparation for the season. Here’s a look at companies’ holiday hiring announcements so far.

Walmart

This year’s holiday hiring efforts from Walmart look quite different than 2021. The company’s hiring for the 2022 season slowed to 40,000 additional associates, which is down about 75% from the 150,000 hired last year.

Walmart plans to hire positions ranging from seasonal store associates to full-time, permanent truck drivers. Current associates will be offered more hours for the holidays.

The retailer also announced new return options and windows for the holiday season, including a return pickup from home for Walmart+ members.

target

Target is keeping its hiring plans steady this year, once again planning to bring on up to 100,000 seasonal employees to help out at its stores and supply chain facilities. applications are onlinewhere the company touts competitive pay, including a $15 starting wage, flexible scheduling, a 10% discount, free mental health support, virtual doctor visits and free flu vaccines.

Dick’s Sporting Goods

Dick’s Sporting Goods plans to hire up to 9,000 seasonal associates this year, according to a company press release. The outdoors retailer will kick off recruitment by holding its fifth annual “National Signing Day” on Sept. 28.

For its second-quarter results in August, CEO Lauren Hobart had indicated that the company had no problems with labor market issues plaguing the industry, noting that both stores and distribution centers were staffed well ahead of the holiday season.

In addition to having Thanksgiving off, associates have access to a 25% store discount. The retailer is hiring across its portfolio at Dick’s Sporting Goods, Public Lands, Field & Stream and Going, Going, Gone! stores across the country.

Macy’s

This year, Macy’s is framing its holiday hiring plans differently, counting positions rather than people. The department store this week said it’s working to fill more than 41,000 full- and part-time seasonal positions at its Macy’s, Bloomingdale’s and Bluemercury stores, supply chain locations and call centers.

Last year, the company said it would hire add 76,000 full- and part-time employees for the season, but that included more than 10,300 who transferred to permanent positions as well as those who worked only part of the season, according to a company spokesperson.

Macy’s said that nearly a third of its store leadership started their careers during the holiday season. Pay starts at $15 an hour, with access to flexible scheduling that could include optional overtime. Employees get a discount and may be able to earn extra income through various programs. The company has information about both online or in-person hiring events at macysJOBS.com, bloomingdalesJOBS.com and bluemercury.com; and says most job offers are made within 48 hours. The first holiday hiring event is Oct. 6.

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