Strategic Communications – Niagara University Athletics

Niagara University Strategic Communications

Gallagher Center – Rm. 203
5795 Lewiston Rd, Niagara University, NY 14109

Niagara’s strategic athletic communications office serves as the liaison between the constituents of Niagara’s 18 varsity sports and the local, national and international media.

The office strives to showcase the academic and athletic accomplishment of all Niagara student-athletes while growing the Niagara brand and serving as the chief public relations branch of Niagara Athletics.

Specific responsibilities include, but are not limited to: leading and executing all publicity aspects for Niagara’s intercollegiate athletic program, managing sport-specific social media platforms, providing facilitating and overseeing all media interviews; content creation; handling credential requests; nominating student-athlete and coaches for a variety of awards, coordination of on-site game day operations; producing informational and promotional publications; writing and distributing press releases and compiling and distributing statistical information; updating with up-to-date information in a timely manner.

The department works collaboratively with all divisions of Niagara’s intercollegiate athletics program, particularly in the areas of marketing, fan experience, video services and ticket sales to
advance an integrated public relations platform that reflects positively on the image of Niagara University.

The athletic communications office is staffed by professionals who strive to represent Niagara Athletics and the University by creating a positive, friendly, cooperative, service-orientated and professional environment for the many customers it serves on a daily basis.


All media requests for interviews with Niagara student-athletes, coaching staffs and department administration and must be made in advance through the athletics communications office. Media members are not allowed to contact student-athletes directly.

Photo Requests

All photo requests should be directed to the Communications contact for the particular sport of interest. The requestor shall include the following information: requesting editor or writer’s name and e-mail address, organization or publication name, deadline information, and a sentence regarding the scope of the story.

• Unless indicated otherwise, photo credit must be given to Niagara Athletics
• The image(s) are for one-time editorial use for the indicated use only.
• The image(s) may not be used in connection with any third parties or otherwise in a manner that may suggest a sponsorship, affiliation or other relationship with any other organization. To the extent you would like to request permission to use the images in such a manner, you must first receive express written permission from Niagara Athletics.
• Do not sell or offer the image(s) for sale, or grant others the right to use, sell or distribute the image(s).
• Do not alter the image(s) in any way.
• Neither the image(s) nor the Niagara Athletics logos can be used in a derogatory manner.

Strategic Communications Staff

Breanna Jacobs – Assistant Director/Public Relations

Shawn Gillen – Assistant Director/Digital Content

Kyle Barker – Coordinator of Broadcast and Multimedia Production

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