Precisely Named a Leader in Cloud Customer Communications Management Applications by IDC MarketScape


BURLINGTON, Mass.–(BUSINESS WIRE)–Precisely today announced that the company has been named a Leader in the IDC MarketScape: Worldwide Cloud Customer Communications Management Applications 2022 Vendor Assessment (doc #US48167722, June 2022).

In the last two years, the customer communications management (CCM) market has evolved significantly. Whereas CCM was once used for automated document generation, it has now become the single source of truth for multichannel customer experiences. With this responsibility comes an expectation for organizations to deliver innovative digital products and industry-specific services at a faster pace.

“Consumer behavior has completely evolved in our current post-pandemic world. The ability to meet consumers’ evolving expectations is more critical than ever and legacy systems can no longer be relied on,” said Greg Van den Heuvel, EVP and GM, Customer Engagement Solutions, Precisely.

Precisely EngageOne is a suite of customer engagement solutions that help companies connect with customers when, where, and how they desire. Using personalized and data-driven insights, EngageOne products create the seamless, omni-channel experiences that customers demand across every channel. It includes personalized video, chatbot, digital, mobile, and self-service solutions that transform print and document communications into meaningful customer experiences.

“It’s important for organizations to invest in a CX strategy that takes into account orchestration, enhanced communication governance, data integration and data integrity technologies,” further explained Van den Heuvel. “Our Precisely EngageOne suite, which now includes CEDAR CX, helps organizations create scalable and data-driven solutions that can be delivered through modern platforms, in real-time. We’re thrilled with IDC’s validation of our portfolio.”

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Precisely

Precisely is the global leader in data integrity, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 99 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes. Learn more at www.precisely.com.

Leave a Comment

Your email address will not be published.