AEM launches ‘Faces of Manufacturing’ to support US industry


The Association of Equipment Manufacturers (AEM) has unveiled “Faces of Manufacturing,” a new initiative designed to rally the 2.8 million men and women of the equipment manufacturing industry in support of pro-manufacturing policies.

The centerpiece is a 90-second video featuring 22 equipment manufacturing workers urging their peers to speak a united voice and tell elected officials to “create jobs, grow the economy, and keep the industry strong.” AEM will deploy the video, along with supportive digital and print materials, to equipment manufacturing facilities across the country to make sure that supporters make their voices heard and advance policies that help strengthen manufacturing in America and the communities it supports.

As Congress considers the Bipartisan Innovation Act, legislation to outcompete China, boost domestic research and manufacturing, and secure supply chains that are critical to the country’s national security and economy, “Faces of Manufacturing” was conceived of as rally equipment manufacturing workers from coast to coast and drive support for the bill from the ground up, according to AEM.

“Faces of Manufacturing” is part of I Make AmericaAEM’s national grassroots campaign, which educates and engages equipment manufacturing workers around the issues that impact their jobs, their families, and their communities.

“Fueled by a legacy of grit and ingenuity, America’s equipment manufacturers can outcompete anyone,” said Kip Eideberg, AEM’s senior vice president of government and industry relations. “But when other countries engage in unfair trade and investment practices, we are effectively forced to compete with one hand tied behind our back.

“With less than seven months until the midterm elections, we are mobilizing the men and women of our industry to send a message to Congress: they must come together in a bipartisan fashion to enhance American competitiveness and empower US workers and companies to succeed in domestic and international markets.”

This marks the first time that the I Make America The campaign has mobilized the backbone of the industry—assemblers, electricians, machinists, painters, welders, and others—to help rally everyone around a common cause, AEM noted.

The “Faces of Manufacturing” video was shot on location at Astec (Chattanooga, Tenn.), Case IH (Racine, Wis.), Husco (Waukesha, Wis.), Komatsu America Corporation (Chattanooga, Tenn.), Kondex Corporation ( Lomira, Wis.), and Miller Formless (McHenry, Ill).

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