HOLO Footwear Plans Grand Rapids, Michigan, Manufacturing Plant


HOLO Footwear, a manufacturer of sustainable outdoor footwear, is relocating its headquarters from Oregon to downtown Grand Rapids, Michigan. The $1.5 million project is expected to create 61 jobs.

The company plans to locate into a move-in ready facility where it will add machinery and equipment and begin opening e-commerce operations in the region.

“As HOLO continues to expand, we found that West Michigan is an excellent location for our growth,” said Rommel Vega, founder and president of HOLO Footwear. “It’s a fantastic environment for our business, with access to talented designers and people from the footwear industry. We’re excited to get to work to create stylish, responsible and functional outdoor footwear. We’re thankful to the team at The Right Place and the MEDC for their partnership and collaborative support as we invest in our new headquarters and e-commerce facilities.”

The relocation is being supported by a $250,000 Michigan Business Development Program performance-based grant.

“Congratulations to the entire HOLO team on your continued growth and success. We’re pleased to welcome you to Michigan, and we appreciate your vote of confidence in our state and in our workforce,” said?Quentin Messer, Jr.,?CEO of the MEDC and President and Chair of the Michigan Strategic Fund. “This project is a win for West Michigan and for the entire state. We are grateful to the Governor and legislators for the continued support of the Michigan Business Development Program.?We’re proud to join our partners at The Right Place and the city of Grand Rapids as we celebrate HOLO’s new headquarters. We look forward to working together to add jobs and provide greater opportunities for our friends and neighbors.”

HOLO Footwear uses recycled material in each shoe with the goal of ensuring its products remain affordable for the average consumer. The company currently sells through retail partners including REI, Nordstrom, and Dick’s Sporting Goods, and plans to launch its own e-commerce operations at its facility in Michigan.

“Since their launch in 2020, HOLO Footwear is continuing to grow at a rapid rate,” said The Right Place Vice President of Business Attraction and project lead Brent Case. “With the strong talent pool and robust economic environment, not to mention the amazing outdoor recreational playground that West Michigan has to offer, we think HOLO Footwear will thrive here in the region.”

“HOLO Footwear’s headquarters is a great addition to the city of Grand Rapids. We appreciate HOLO’s commitment to making outdoor gear accessible for everyone and using recycled and renewable materials in its manufacturing processes,” said Grand Rapids Director of Economic Development Jeremiah Garcia. “Its ownership and environmental sustainability practices are precisely the types of companies we are looking to attract to Grand Rapids and the region.”

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